Our Story

Deana Karim is the founder of Gooddees, a beloved better-for-you baking brand built on the belief that clean ingredients and incredible flavor should never be a compromise. After years of creating gluten-free mixes that families could feel good about, Deana recognized a kindred spirit in West Food Brands: a brand rooted in the same values, the same community-first mission, and the same refusal to settle.

Deana recently acquired West Food Brands, bringing her expertise in better-for-you baking and her deep passion for inclusive, allergen-free food to an already trailblazing brand. Together, Gooddees and West Food Brands represent a unified vision, that food made better is food that brings people together. Under Deana's leadership, West Food Brands is entering its boldest chapter yet: wider reach, deeper roots, and the same delicious mission it was built on.